图书介绍
高级商务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 桂国平主编 著
- 出版社： 北京：清华大学出版社
- ISBN：9787302250012
- 出版时间：2011
- 标注页数：248页
- 文件大小：14MB
- 文件页数：257页
- 主题词：商务－英语－教材
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图书目录
Chapter1 Theories of Management（管理学理论）1
Text A ： A Brief Introduction to History of Management Theories1
Text B：Functions of Management8
Chapter2 Human Rsources Management and Organizational Behavior（人力资源管理与组织行为）16
Text A：Sample Human Resources Director Job Description16
Text B：Top Ten Ways to Retain Your Great Employees24
Chapter3 Operations，Supply Chains and Lo istics Management（运营管理、供应链与物流管理）30
Text A：Operations Management30
Text B：Supply Chains and Logistics Management40
Chapter4 Marketing and Electronic Commerce（市场营销与电子商务）46
Text A：Marketing46
Text B：Electronic Commerce54
Chapter5Corporate Finance（公司理财）62
Text A：Statement of Income and Comparative Statement of Income62
Text B：Balance Sheets and Statements of Cash Flows69
Chapter6 Modern Banking Practices（现代银行业实务）76
Text A：Bank Loans76
Text B：Investment Banks' Dealing，Broking and Fee Banking82
Chapter7 Securities Investments（证券投资）88
Text A：Approaches to Securities Analysis88
Text B：Leading Analyses of a Firm's Stock Price95
Chapter8 In ternational Trade（国际贸易）102
Text A： Some Non-tariff Barriers in International Trade102
Text B：Application for and Issuing of a Standby Letter of Credit108
Chapter9 MNEs' Foreign Direct Investment（跨国公司的对外直接投资）114
Text A：Main Types of Foreign Direct Investment114
Text B：Recent FDI Trends：Implications for Investment Policy120
Chapter10 Project Management（项目管理）127
Text A：Project Life Cycle and Management Processes127
Text B：Contractual Options in the Construction Industry135
Chapter11 Business Correspondences（商务信函）143
Text A：Letters of Complaint， Claim and Adjustment143
Text B：Collection Letters Serials149
Chapter12 Advanced International Business Contract（高级国际商务合同）156
Text A：A Contract for Incorporation of a Dumper-making Sino-US Joint Venture（first half）156
Text B：A Contract for Incorporation of a Dumper-making Sino-US Joint Venture（second half）167
Chapter13 Elaborating Your Job-hunting Papers（精心制作你的求职信和简历）177
Text A：How to Elaborate Your Cover Letter177
Text B：How to Elaborate Your Resume（or CV）182
Key to Translations Exercises英汉互译参考答案）189