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外贸英语函电
  • 王虹,耿伟编著 著
  • 出版社: 北京:清华大学出版社
  • ISBN:9787302199847
  • 出版时间:2009
  • 标注页数:231页
  • 文件大小:37MB
  • 文件页数:244页
  • 主题词:对外贸易-英语-电报信函-写作-高等学校-教材

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图书目录

Chapter One Business Letters(商务信函)1

1.1 Introduction1

1.2 Writing Guide2

1.2.1 The Essentials of Business Letter Writing2

1.2.2 The Structure of Business Letters3

1.2.3 The Formats of a Business Letter11

1.2.4 The Format of Envelopes15

1.3 Letters for Example17

1.3.1 Letter One17

1.3.2 Letter Two18

1.3.3 Letter Three19

1.3.4 Letter Four20

1.4 Words and Phrases22

1.5 Notes23

1.6 Useful Expressions27

1.7 Exercises28

Chapter Two Establishing Business Relations(建立业务关系)30

2.1 Introduction30

2.2 Writing Guide31

2.3 Letters for Example32

2.3.1 An Introduction of an Exporter32

2.3.2 A Positive Reply from an Importer34

2.3.3 A Negative Reply from an Importer35

2.3.4 An Introduction of an Importer36

2.3.5 A Reply from an Exporter on Transferring Business Relations37

2.4 Words and Phrases38

2.5 Notes39

2.6 Useful Expressions43

2.7 Exercises46

Chapter Three Enquires(询盘)49

3.1 Introduction49

3.2 Writing Guide50

3.3 Letters for Example50

3.3.1 A First Enquiry and Reply50

3.3.2 General Enquiry and Reply53

3.3.3 Specific Enquiry and Reply55

3.4 Words and Phrases57

3.5 Notes58

3.6 Useful Expressions62

3.7 Exercises64

Chapter Four Offers(发盘)68

4.1 Introduction68

4.2 Writing Guide68

4.3 Letters for Example69

4.3.1 Letter One69

4.3.2 Letter Two70

4.3.3 Letter Three71

4.3.4 Letter Four72

4.3.5 Letter Five73

4.4 Words and Phrases74

4.5 Notes74

4.6 Useful Expressions75

4.7 Exercises77

Chapter Five Counter-offers(还盘)79

5.1 Introduction79

5.2 Writing Guide79

5.3 Letters for Example80

5.3.1 Letter One80

5.3.2 Letter Two81

5.3.3 Letter Three82

5.3.4 Letter Four82

5.4 Words and Phrases83

5.5 Notes84

5.6 Useful Expressions85

5.7 Exercises86

Chapter Six Conclusion of Business(达成业务关系)88

6.1 Introduction88

6.2 Writing Guide88

6.3 Letters for Example89

6.3.1 Letter One89

6.3.2 Letter Two91

6.3.3 Letter Three91

6.3.4 Letter Four92

6.4 Words and Phrases93

6.5 Notes93

6.6 Useful Expressions94

6.7 Exercises96

Chapter Seven Terms of Payment(支付条款)98

7.1 Introduction98

7.1.1 Remittance98

7.1.2 Collection99

7.1.3 Letter of Credit100

7.2 Writing Guide100

7.3 Letters for Example101

7.3.1 Letter One101

7.3.2 Letter Two102

7.3.3 Letter Three103

7.3.4 Letter Four104

7.4 Words and Phrases104

7.5 Notes106

7.6 Useful Expressions108

7.7 Exercises109

Chapter Eight Establishment of L/C and Amendment(信用证的开立与修改)111

8.1 Introduction111

8.2 Writing Guide112

8.3 Letters for Example113

8.3.1 Letter One113

8.3.2 Letter Two113

8.3.3 Letter Three115

8.3.4 Letter Four116

8.3.5 Letter Five117

8.4 Words and Phrases118

8.5 Notes120

8.6 Useful Expressions121

8.7 Exercises123

Chapter Nine Packing and Shipping Mark(包装与唛头)128

9.1 Introduction128

9.1.1 Packing128

9.1.2 Shipping Mark128

9.2 Writing Guide129

9.3 Letters for Example129

9.3.1 Letter One129

9.3.2 Letter Two130

9.3.3 Letter Three131

9.3.4 Letter Four132

9.4 Words and Phrases132

9.5 Notes133

9.6 Useful Expressions134

9.7 Exercises135

Chapter Ten Shipment(装运)137

10.1 Introduction137

10.2 Writing Guides138

10.3 Letters for Example138

10.3.1 Letter One138

10.3.2 Letter Two139

10.3.3 Letter Three140

10.3.4 Letter Four141

10.4 Words and Phrases142

10.5 Notes142

10.6 Useful Expressions143

10.7 Exercises144

Chapter Eleven Insurance(保险)146

11.1 Introduction146

11.2 Writing Guide147

11.3 Letters for Example148

11.3.1 Letter One148

11.3.2 Letter Two148

11.3.3 Letter Three149

11.3.4 Letter Four150

11.3.5 Letter Five151

11.4 Words and Phrases152

11.5 Notes152

11.6 Useful Expressions153

11.7 Exercises154

Chapter Twelve Agency(代理)156

12.1 Introduction156

12.2 Writing Guide156

12.3 Letters for Example157

12.3.1 Asking for Sole Agency157

12.3.2 Appointing Agency157

12.3.3 Seeking for Agency158

12.3.4 Confirmation of Agency Tems158

12.4 Words and Phrases159

12.5 Notes159

12.6 Useful Expressions160

12.7 Exercises161

Chapter Thirteen Complaints and Claims(抗议与索赔)163

13.1 Introduction163

13.2 Writing Guide163

13.3 Letters for Example164

13.3.1 Letter One164

13.3.2 Letter Two165

13.3.3 Letter Three165

13.3.4 Letter Four166

13.3.5 Letter Five166

13.4 Words and Phrases167

13.5 Notes168

13.6 Useful Expressions169

13.7 Exercises170

Chapter Fourteen Sales Promotion(促销)173

14.1 Introduction173

14.2 Writing Guide173

14.2.1 Writing Sales Letters173

14.2.2 Writing a Reviver174

14.2.3 A Follow-up Letter174

14.3 Letters for Example175

14.3.1 Letter One175

14.3.2 Letter Two175

14.3.3 Letter Three176

14.3.4 Letter Four176

14.4 Words and Phrases177

14.5 Notes177

14.6 Useful Expressions179

14.7 Exercises180

Chapter Fifteen International Trade Contract Writing(国际贸易合同的写作)182

15.1 Introduction182

15.2 Writing Guide183

15.3 Letters for Example184

15.3.1 Letter One184

15.3.2 Letter Two185

15.3.3 Letter Three187

15.4 Word and Phrases189

15.5 Notes189

15.6 Useful Expressions189

15.7 Exercises190

Chapter Sixteen Contracts and Agreements(合同与协议)192

16.1 Introduction192

16.2 Writing Guide192

16.3 Letters for Example193

16.3.1 Letter One193

16.3.2 Letter Two195

16.3.3 Letter Three198

16.4 Words and Phases199

16.5 Notes199

16.6 Useful Expressions200

16.7 Exercises201

Chapter Seventeen Other Letters Writing(其他书信写作)203

17.1 Introduction203

17.2 Writing Guide204

17.3 Letters for Example205

17.3.1 Letter One205

17.3.2 Letter Two206

17.3.3 Letter Three206

17.3.4 Letter Four207

17.4 Words and Phases208

17.5 Notes208

17.6 Useful Expressions209

17.7 Exercises209

Bibliography(参考文献)211

Appendix(附录)212

Key to Exercises(习题答案)212

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