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旅游危机管理研究 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- 谷慧敏著 著
- 出版社： 北京：旅游教育出版社
- ISBN：9787563720224
- 出版时间：2010
- 标注页数：326页
- 文件大小：114MB
- 文件页数：342页
- 主题词：旅游业－企业管理：风险管理－英文
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图书目录
Chapter 1 Introduction1
1.1 Questions and Significance1
1.2 Definitions,Research Goals,and Contents6
1.3 Basic Perspectives and Key Originalities9
1.4 Research Methodology10
1.5 Limitations of the Research and Problems yet to Be Looked Into11
Chapter 2 Research on Theories of Tourism Crisis Management14
2.1 Crisis and Crisis Management Theories14
2.2 Research on Tourism Crisis Management47
Chapter 3 Tourism and Crises75
3.1 Tourism and Tourism Industries under the Concept of Crisis75
3.2 Tourism Crisis and Its Classification85
3.3 Main Contingency Tourism Crisis Types and Impact Mechanism90
Chapter 4 Impacts of Crises on Tourism104
4.1 Crisis Contingency and Its Impact on Tourism104
4.2 Impacted Targets of Tourism Crises and the Manifestation108
4.3 Analysis of the Measurement of Crisis Impacts on Tourism117
4.4 Research on Tourism Crisis Impact Measurement Model121
4.5 Establishment，Verification and Modification of the Crisis Impact Measurement Model129
Chapter 5 Tourism Market Rejuvenation Mechanism142
5.1 Framework of Tourism Market Rejuvenation Mechanism—5R Theory142
5.2 Mechanism of Critical Elements in Tourism Market Rejuvenation—5C Theory150
5.3 The Role of Government and Enterprises in Tourism Market Rejuvenation160
5.4 Strategies and Tactics of Tourism Market Rejuvenation169
Chapter 6 SARS in China:Crisis Impacts and Tourism Market Rejuvenation175
6.1 Background of the SARS Crisis175
6.2 Impacts of the SARS Crisis on Chinese Tourism178
6.3 Measures Introduced to Address the SARS Crisis185
6.4 Research on the Impacts of SARS on the Consuming Behaviors of Chinese Tourists192
6.5 The Impacts of SARS on Chinese Tourism Enterprises209
6.6 Conclusions and Suggestions219
Chapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the World220
7.1 Overview of Crisis Management by the WTO220
7.2 Impacts of 9/11 Terrorist Event on Tourism in the US and the Market Rejuyenation Measures229
7.3 Impacts of Crises on Tourism in Australia and the Market Rejuvenation Measures245
7.4 Impacts of SARS on Tourism in Canada and the Market Rejuvenation Measures261
7.5 Impacts of the Bombing in Bali on Tourism of Indonesia and the Market Rejuvenation Measures271
7.6 Impact of the Financial and Environmental Crises in Southeast Asia on Tourism of Singapore and the Market Rejuvenation Measures279
7.7 Impacts of the Environmental Crisis in Balneario Camboriu on Tourism of Brazil and the Government's Responses286
7.8 Impacts of Indian Ocean Tsunami on Tourism and the Market Rejuvenation Measures291
Chapter 8 Suggestions on Chinese Tourism Industry's Countermeasures Against Future Contingency Crisis in China300
8.1 Analysis of Possible Future Contingency Crises in Chinese Tourism300
8.2 Suggestions for Chinese Tourism Industry's Countermeasures Against Possible Future Crises311