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当代国际商务函电PDF|Epub|txt|kindle电子书版本网盘下载

当代国际商务函电
  • 杨晋主编 著
  • 出版社： 天津：天津大学出版社
  • ISBN：9787561841822
  • 出版时间：2011
  • 标注页数：273页
  • 文件大小：10MB
  • 文件页数：284页
  • 主题词：国际贸易－英语－电报信函－写作

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图书目录

Lesson One The Principies of Effective Business Communication1

1．Express ideas clearly1

2．Keep the message concise2

3．Adopt a reader-focused approach2

4．Get the right tone and style3

5．Have a good command of English5

6．Have a good command of business knowledge5

New Words and Phrases6

Notes8

Exercises8

Lesson Two Selection of Media13

1．Introduction13

2．Communication media13

3．Communication etiquette15

4．Considerations in media selection17

Abbreviation for Internet Communication18

Smiley for Internet Communication19

New Words and Phrases19

Notes20

Exercises22

Lesson Three The Parts and Formats of Business Correspondence(Ⅰ)25

1．Introduction25

2．Structure of business letters25

3．Format of business letters30

4．Example letters32

5．Format of envelopes34

New Words and Phrases37

Notes37

Exercises38

Lesson Four The Parts and Formats of Business Correspondence(Ⅱ)41

1．Interoffice memorandum41

2．Fax43

3．E-mail44

4．Website46

New Words and Phrases48

Notes48

Exercises50

Lesson Five Résumé52

1．Introduction52

2．Writing strategy52

3．Communication for results53

4．Formats and examples of a résumé54

5．Telephone conversation for interview announcement60

New Words and Phrases61

Notes62

Useful Expressions63

Exercises65

Lesson Six Application Letter68

1．Introduction68

2．Writing strategy68

3．Communication for results69

4．Example letters70

5．Telephone conversation73

New Words and Phrases74

Notes74

Useful Expressions75

Exercises76

Lesson Seven Establishing Business Relations81

1．Introduction81

2．Writing strategy81

3．Communication for results82

4．Example letters82

5．Telephone conversation88

New Words and Phrases88

Notes89

Useful Expressions90

Exercises90

Lesson Eight Status Inquiry95

1．Introduction95

2．Writing strategy96

3．Communication for results96

4．Example letters96

5．Telephone conversation101

New Words and Phrases102

Notes103

Useful Expressions104

Exercises105

Lesson Nine Product Inquiry and Reply109

1．Introduction109

2．Writing strategy109

3．Communication for results110

4．Example letters110

5．Telephone conversation116

New Words and Phrases116

Notes117

Useful Expressions118

Exercises119

Lesson Ten Offer,Counter-Offer and Order123

1．Introduction123

2．Writing strategy123

3．Communication for results124

4．Example letters124

5．Telephone conversation128

New Words and Phrases128

Notes128

Useful Expressions130

Exercises130

Lesson Eleven Payment Terms134

1．Introduction134

2．Writing strategy135

3．Communication for results136

4．Example letters136

5．Telephone conversation139

New Words and Phrases140

Notes141

Useful Expressions143

Exercises144

Lesson Twelve Payment by Letter of Credit147

Part Ⅰ Urging Establishment of L/C147

1．Introduction147

2．Writing strategy147

3．Communication for results147

4．Example letters148

New Words and Phrases149

Notes149

Useful Expressions151

Part Ⅱ Amendment of Letter of Credit151

1．Introduction151

2．Writing strategy152

3．Communication for results152

4．Example letters152

New Words and Phrases154

Notes155

Useful Expressions156

Part Ⅲ Extension of Letter of Credit156

1．Introduction156

2．Writing strategy156

3．Communication for results157

4．Example letters157

5．Telephone conversation158

New Words and Phrases159

Notes160

Useful Expressions160

Exercises160

Lesson Thirteen Packing and Shipping Mark164

1．Introduction164

2．Communication for results165

3．Example letters165

4．Telephone conversation169

New Words and Phrases170

Notes170

Useful Expressions172

Exercises172

Lesson Fourteen Shipment175

1．Introduction175

2．Writing strategy175

3．Communication for results176

4．Example letters176

5．Telephone conversation180

New Words and Phrases180

Notes181

Useful Expressions182

Exercises182

Lesson Fifteen Insurance185

1．Introduction185

2．Writing strategy186

3．Communication for results186

4．Example letters186

5．Telephone conversation189

New Words and Phrases190

Notes191

Useful Expressions192

Exercises193

Lesson Sixteen Complaints and Claims195

1．Introduction195

2．Writing strategy195

3．Communication for results196

4．Example letters196

5．Telephone conversation199

New Words and Phrases199

Notes200

Useful Expressions201

Exercises202

Lesson Seventeen Adjustment to Claims205

1．Introduction205

2．Writing strategy205

3．Communication for results206

4．Example letters206

5．Telephone conversation209

New Words and Phrases209

Notes210

Useful Expressions211

Exercises211

Lesson Eighteen Sales Promotion215

1．Introduction215

2．Writing strategy215

3．Communication for results217

4．Example letters217

5．Telephone conversation222

New Words and Phrases223

Notes223

Useful Expreeions224

Exercises225

Lesson Nineteen Business Report229

1．Introduction229

2．Writing strategy229

3．Communication for results230

4．Example reports230

New Words and Phrases234

Notes234

Useful Expressions235

Exercises235

Lesson Twenty Business Contracts and Agreements237

1．Introduction237

2．Writing strategy238

3．Communication for results239

4．Example contracts239

New Words and Phrases246

Notes246

Useful Expressions248

Exercises249

Key to the Exercises251

Reference273

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