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国际商务英语 修订版PDF|Epub|txt|kindle电子书版本网盘下载
- 孙莹主编 著
- 出版社： 北京：经济管理出版社
- ISBN：9787509616666
- 出版时间：2011
- 标注页数：238页
- 文件大小：13MB
- 文件页数：249页
- 主题词：国际商务－英语－高等学校－教材
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图书目录
GLOBALIZATION1
Module 1 INTRODUCTION1
Chapter 1 The World Renowned Banks1
1.1 Citigroup1
1.2 Dai-Ichi Kangyo Bank1
1.3 JPMorgan Chase2
1.4 Bank of America2
1.5 Barclays Bank3
1.6 Hong Kong and Shanghai Banking Corp.Ltd3
1.7 Bank of China3
1.8 Bank of Montreal4
1.9 Swiss Bank Corp4
1.10 First Interstate Bankcorp5
1.11 Standard Chartered Bank5
1.12 Deutsche Bank6
1.13 Bank of England6
Reading Material6
Exercises7
Business Tip:Business Meeting8
Chapter 2 International Economic Organizations8
2.1 Comprehensive Economic Organizations8
2.2 Organizations in Trade16
2.3 Organizations in Finance18
Reading Material23
Exercises25
Business Tip:Business Lunch26
Module 2 INTERNATIONAL MARKETING27
Chapter 1 Introduction to Marketing27
Reading Material29
Exercises30
Business Tip:Making a Client Wait31
Chapter 2 Analysis of Market Environment31
2.1 Background of Market Environment31
2.2 Relevant Knowledge34
Reading Material34
Business Tip:Learn About the Art of Gifting35
Chapter 3 Market Research36
3.1 Pre-knowledge36
3.2 Theory of Marketing37
Business Tip:Express Yourself through Your Business Card39
Chapter 4 Market Segmentation,Targeting and Positioning40
4.1 Introduction40
4.2 Relevant Knowledge43
Reading Material45
Exercises52
Business Tip:Negotiating Tip53
Chapter 5 The Marketing Mix54
5.1 4P's54
5.2 Promotional Mix56
Chapter 6 Channels of Distribution66
6.1 Channels of Distribution66
6.2 Wholesaling69
Business Tip:Conversational Tip72
Chapter 7 Marketing for E-commerce72
7.1 Marketing for E-commerce72
7.2 Relevant Knowledge75
Reading Material77
Module 3 PRACTICE OF INTERNATIONAL BUSINESS81
Chapter 1 Establishing Business Relations81
1.1 Pre-knowledge81
1.2 Correspondence82
1.3 Dialogues87
Exercises88
Reading Material90
Chapter 2 Inquiries and Offers95
2.1 Pre-knowledge95
2.2 Correspondence96
2.3 Dialogues100
Exercises102
Reading Material104
Chapter 3 Counteroffers114
3.1 Pre-knowledge114
3.2 Correspondence115
3.3 Dialogues117
Exercises121
Reading Material123
Chapter 4 Shipment126
4.1 Pre-knowledge126
4.2 Correspondence127
4.3 Dialogues134
Exercises135
Reading Material137
Chapter 5 Insurance142
5.1 Pre-knowledge142
5.2 Correspondence144
5.3 Dialogues146
Exercises149
Reading Material151
Chapter 6 Terms of Payment155
6.1 Pre-knowledge155
6.2 Correspondence157
6.3 Dialogues165
Exercises167
Reading Material169
Chapter 7 Conclusion of Business173
7.1 Pre-knowledge173
7.2 Correspondence174
7.3 Dialogues177
Exercises180
Module 4 BUSINESS CONTRACT MAKING185
Chapter 1 Concept of Business Contract185
1.1 Theory of Business Contract185
1.2 Relevant Knowledge187
Reading Material189
Exercises191
Chapter 2 Tips for a Business Contract191
2.1 Tips to Create Business Contract191
2.2 Tips for Business Contract Drafting195
2.3 Tips for Business Contract Reviewing196
2.4 Tips for Business Contract Negotiating196
2.5 Tips for Business Contract Signing196
Exercises197
Reading Material197
参考答案229
参考文献237