成功职业生涯的自我营销 英文版PDF|Epub|txt|kindle电子书版本网盘下载

成功职业生涯的自我营销 英文版PDF格式电子书版下载

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Introduction1

Part 1:Self-Marketing for Career Success:How to Win the Job Competition in ChinaChapter 1:A New Way of Thinking3

Old Thinking about Jobs and Careers3

The Job Competition Crisis9

New Problems Need New Thinking15

New Thinking,New Choices16

New Thinking about Career18

Managing Your Career with Self-Marketing24

Chapter 2:Self-Marketing28

The Art of War28

Your Career,Your Business29

Applying Marketing Concepts to Your Career30

The 5Ps of Marketing32

Fortune in Your Future35

Innovation36

Branding37

Competitive Advantage38

Career Portfolio:Your Personal Marketing Plan42

Chapter 3:Preduct45

Who Are You?46

Self-Assessment:Discovering Your Product Value47

What Employers Want:The Whole Person49

The Whole Person:The Concept of Multiple Intelligences50

Multiple Talents and Career Choice51

Skills Employers Want54

People Skills54

Thinking Skills69

Task Skills73

Technical Skills Employers Want76

Experience Employers Want78

School Experience80

Part-time Jobs81

Volunteer Experience84

Internships ＆ Social Practices85

Personal Achievement and Personal Hardships86

Education Employers Want87

Character Employers Want91

Positive Attitude91

Self-confidence92

Honest ＆ Ethical92

Responsible93

Loyal93

Ability to Work under Pressure93

Willing to Learn95

Flexible95

Interests Employers Want96

Values Employers Want96

Chapter 4:Positionging98

Positioning99

Positioning Yourself in the Job Market99

Creating a Personal Brand:Dare to Be Different!100

How to Create a Personal Brand?101

Self-Introduction:Communicating Your Brand103

Finding Your Career Direction107

Personal Mission Statement:Finding Your Passion ＆ Purpose107

How to Write a Personal Mission Statement109

Identifying Your Target Market110

Positioning According to Your Major111

Informational Interviewing122

Researching Information about Careers123

Developing Your Personal Strategic Plan126

SWOT Analysis126

SWOT Matrix130

Writing Your Personal Strategic Plan132

Chapter 5:Price135

Misconceptions about Price136

What is Price?137

Salary137

Benefits139

Training140

Opportunities for Professional Development141

Work-Life Balance141

Knowing Your Price142

The Market Average142

Calculating Your Value145

Negotiating Salary146

Steps of Negotiating Salary148

Summary:Dos and Don'ts of Negotiating Salary150

Personal Financial Management151

Step 1:Budgeting151

Step 2:Financial Planning152

Chapter 6:Promotion153

Promoting Yourself in the Job Market154

Writing Resumes155

The Need for English and Chinese Resumes155

Differences between Chinese and English Resumes156

Western Resume Styles157

Parts of a Resume158

What Makes a Good Resume?159

Using Action Words ＆ Key Words in a Resume159

Writing Application Letters172

Traditional Letter172

T-Letter173

Job Interviews175

Preparing for the Interview175

Dress For Success176

At the Interview178

Types of Interviews179

How to Answer Interview Questions181

Questions You Should Ask191

Closing the Interview193

Follow-Up After the Interview193

Chapter 7:Placement195

The Job Recruitment Cycle196

Developing a Placement Strategy198

Distribution Channels198

The Internet199

Job Fairs210

Networking for Hidden Opportunities212

Chapter 8:Career Management For Life218

Transition from School to Work219

How to Be Successful in Your First Job221

Moving Up the Career Ladder224

Improving Your Product:Power of Positive Attitude224

Promoting Yourself on the Job226

Asking for a Promotion228

Is It Time to Change Your Job?230

Getting Fired236

Balancing Work and Family237

Tips for Achieving a Work-Life Balance239

Time Management for Career Success240

Time Management Quiz242

Prioritizing243

Personal Energy Cycle243

Career Ladder Challenges for Young Women245

Traditional Attitudes about Women Roles246

Sexism and Sexual Harassment at Work246

Glass Ceiling246

Raising Children247

Conclusion:Self-Marketing for Life-long Career Success248

New Thinking248

5Ps of Self-Marketing248

Life-long Self-Marketing249

Winning Attitude+Self-Marketing=Success250

Part 2:Career Portfolio Workbook254

Part 1:Talents and Skills254

Multiple Intelligence Assessment254

Evaluating Your EQ259

Communication Skills260

Team-Work Ability263

Other People Skills:Helping Others and Leadership264

Thinking Skills266

Lower Order and Higher Order Thinking Skills266

Task Skills268

Part 2:Experience Assessment270

Part 3:Education Assessment275

Analysis of Education276

Part 4:Character Assessment279

Part 5:Interests Assessment282

Part 6:Values284

Appendix Ⅰ:Career Portfolio331

Appendix Ⅱ:Internet Career ＆ Job Resources333

References337