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商务英语阅读新视野PDF|Epub|txt|kindle电子书版本网盘下载
- 戎林海主编 著
- 出版社： 南京：东南大学出版社
- ISBN：9787564109035
- 出版时间：2007
- 标注页数：238页
- 文件大小：12MB
- 文件页数：247页
- 主题词：商务－英语－阅读教学－高等学校－教学参考资料
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图书目录
Unit 1 Scarcity and Efficiency:the Twin Themes of Economics1
Exercises3
Unit 2 The Three Problems of Economic Organization5
Exercises7
Unit 3 The Principle of Comparative Advantage8
Exercises12
Unit 4 What Is Logistics14
Exercises16
Unit 5 Logistical Operation18
Exercises20
Unit 6 Tips to Establish Your Good Business Reputation22
Exercises23
Unit 7 Business Law25
Exercises27
Unit 8 Everyday Etiquette for Office Life29
Exercises30
Unit 9 A Brief Introduction to Accounting32
Exercises37
Unit 10 Basic Principles of Accounting39
Exercises44
Unit 11 How Bank Works?46
Exercises52
Unit 12 The Evolution of Money54
Exercises59
Unit 13 The Stock Market61
Exercises66
Unit 14 Foreign Exchange67
Exercises71
Unit 15 Exchange Rates72
Exercises75
Unit 16 International Trade77
Exercises82
Unit 17 Classical Theories of Trade83
Exercises84
Unit 18 Free Trade or Fair Trade86
Exercises90
Unit 19 International Institutions92
Exercises96
Unit 20 Institutional Pillars of International Business97
Exercises102
Unit 21 The World Trade Organization104
Exercises108
Unit 22 The Product Life Circle109
Exercises110
Unit 23 The Quality Imperative112
Exercises114
Unit 24 Product Brands and Trademarks115
Exercises117
Unit 25 The Joint International Venture119
Exercises120
Unit 26 Multinational Corporations122
Exercises124
Unit 27 Multinational Enterprises Are Regional,Not Global125
Exercises130
Unit 28 Transfer Pricing in Multinational Companies131
Exercises135
Unit 29 Insurance137
Exercises139
Unit 30 Marine Insurance140
Exercises144
Unit 31 Elements of Communication145
Exercises146
Unit 32 Main Forms of Communication in Business147
Exercises149
Unit 33 The Changing Concept of Marketing150
Exercises151
Unit 34 Market and Marketing153
Exercises155
Unit 35 The Importance of Marketing156
Exercises162
Unit 36 The Role and Activities of Promotion164
Exercises166
Unit 37 Personal Selling167
Exercises169
Unit 38 Branding and Brand Equity171
Exercises174
Unit 39 Going Global176
Exercises178
Unit 40 Globalization Perspectives179
Exercises182
Unit 41 Globalization versus Regionalization:Which Way for the Multinational?(1)184
Exercises190
Unit 42 Globalization versus Regionalization:Which Way for the Multinational?(2)191
Exercises198
Unit 43 International Marketing199
Exercises203
Unit 44 Marketing Planning205
Exercises209
Unit 45 International Human Resource Management210
Exercises217
Unit 46 Mission Statement218
Exercises222
Unit 47 E-commerce:A Kind of New Commercial Tool224
Exercises226
Unit 48 Outline of E-business227
Exercises229
Unit 49 How the Credit Card Captured America231
Exercises233
Unit 50 Will Cash Completely Vanish?235
Exercises237