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PART Ⅰ INTRODUCTION25

＂WHO＇S WHO＂IN THE DENTIST＇S OWN BOOK27

A BUSINESS SYSTEM30

WHAT CONSTITUTES A GOOD DENTIST31

Ability32

Industry32

Cleanliness32

Judgment33

Personality33

Service34

PART Ⅱ DENTAL ECONOMICS35

ACCURACY IS THE KEYNOTE TO SUCCESS37

THE BOOKKEEPING SYSTEM39

Bookkeeping Systems40

The Card System40

Loose-Leaf Books41

THE QUESTION OF RECORDS45

Regions45

Symbols46

Surfaces49

Dentures and Bridges49

Example of Records50

Recording and Reading Records51

THE COLLEGE STUDENT56

Books for the College Student56

The Appointment Book56

Something of Interest59

Appointment Cards60

The Record Book60

Posting His Entries62

The Transfer Case63

Checking up63

The Working Card63

THE DENTAL ASSISTANT64

The Standing of the Dental Assistant64

Books for the Dental Assistant64

The Appointment Book64

The Appointment Card65

The Record-Ledger67

The Day Book67

The Transfer Case70

Call System71

Reminder Card71

THE DENTIST PRACTICING ALONE AND WITHOUT A BOOKKEEPER71

The Appointment Book73

The Appointment Card73

The Day Book73

The Record-Ledger75

The Transfer Case75

Other Books75

THE DENTIST PRACTICING ALONE AND WITH A SECRETARY76

Books Needed76

THE VITAL QUESTION79

To Refuse to Even See or Talk to Certain Callers79

To Raise My Fees79

To Take an Assistant79

SELECTING A DENTAL ASSISTANT81

The Attitude of the Assistant81

The Contract with the Assistant82

THE DENTIST WITH A DENTAL ASSISTANT AND A SECRETARY86

The Day Book87

The General Ledger87

Accounting with the Assistant88

THE DENTIST PRACTICING WITH SEVERAL DENTAL ASSISTANTS89

A Firm of Dentists89

BUSINESS MANAGEMENT90

Cash Receipts90

Petty Cash90

Postage Stamps93

Bill Book95

Keeping Track of Expenses96

Expense Account97

The Monthly Summary97

Annual Summary97

Address Book98

Estimates99

Auditing102

Itemized Bills102

Statements110

Receipts112

Transo Envelopes112

The Remittance Slip112

Monthly Bills113

Paying Bills116

Insurance Book118

Banking Methods119

Collections119

FILING SYSTEMS131

Filing Checks132

Filing Carbon Copies132

STATIONERY133

Pink Cards133

The Call List135

The Reminder Card136

Correspondence139

Letterheads139

The Secretary＇s Letters142

Printed Letterheads143

Special Writing Paper144

Correspondence Cards144

Social Correspondence144

Announcement Cards146

The Appointment Card147

The Visiting Card149

Card of Thanks149

The Professional Card151

Card for a Specialist151

Removal Notice151

Acknowledgment Cards154

Reprint List156

Acknowledgment of Reprints156

The Working Card156

Writing up the Card160

APPOINTMENTS164

Appointments with Physicians166

Train Troubles167

Broken Appointments168

Holidays170

The Early Appointment171

INSURANCE172

Life Insurance172

Fire Insurance172

Liability Insurance173

Accident Insurance173

Health Insurance173

INVESTMENTS174

Specialists175

Margins176

Buying Bonds on Installments176

Diversification176

Classes of Bonds177

SUCCESS179

PART Ⅲ JAMBALAYA181

THE EVENING STAR183

SERVICE185

THE GOSPEL OF EFFICIENCY196

Henry Ford196

Telephone Exchange197

Haste198

Office System199

Basis of Efficiency199

Annex199

Timesaving Devices199

The Electric Engine199

Bur Rack200

Disk Holder202

Saliva Ejector203

Emergency Saliva Ejector205

Compressed Air206

Acorn Connectors206

Warm Air Syringe206

Bracket Table207

Triplicate Installation207

Rubber Dam208

Mouth Prop208

The Third Hand209

Soldering Clamp210

Frostilla210

Napkin Holder211

Index212

Morson＇s Kreosote212

Team Work212

The Last Cry in Efficiency213

PAIN217

Preoperative Pain217

Reflex Pain218

Operative Pain219

Postoperative Pain (Avoidable)221

Postoperative Pain (Unavoidable)221

Packing of Sockets223

Mental Pain224

THE OFFICE SUITE225

Reception Room225

Lamps227

The Operating Room228

Eiectrocution229

The Floor of the Operating Room230

The Ladies＇ Dressing Room231

The Duplicate Operating Rooms232

A Second Chair233

The Walls233

Pictures233

The Floors233

The Laboratory234

The Safe234

Water Tank234

Top Floor235

Office Plans235

Black Nickel236

Maintaining the Office236

Literature for the Office241

The Operating Stool241

THE QUESTION OF FEES243

Fees to Professional Men244

Talking Fees245

Prominent Personages246

Spectacular Fees246

Charging by the Hour246

Deposits in Advance248

The Problem of the Young Dentist248

The Friendship Account250

Blank Bills250

Condemned Teeth251

Charging for Advice253

Fees for Trivial Services254

Recording Time Used255

The Time Clock255

CONSULTATION AND OFFICE HOURS257

Consultation Hours257

Office Hours257

Community Interest259

Punctuality260

Value of a Dentist＇s Time261

DEMORALIZING AGENCIES263

THE BUSINESS OFFICE268

The Business Office268

Salesmanship269

The Social Secretary270

Working Hours271

The Dentist＇s Show Case271

Colorful Surroundings273

The Psychological Effect273

Signs274

Manufacturers＇ Office Plans275

Manufacturers＇ Instructions275

The Telephone276

The Passing of the Colored Boy284

The Lady Assistant284

Selecting the Assistant290

The Secretary293

The First Assistant295

The Understudy296

Care of the Annex297

A Working Unit299

Receiving the Caller304

Educating the Dental Assistant304

Stool for the Assistant305

The Office Uniform305

The Stock Cabinet307

Low Bridge307

Planning the Work315

Dentistry317

On the Firing Line318

PROPHYLAXIS319

Alkalies Versus Acids319

Dentifrices319

Mouth Washes320

Lime Water320

Floss320

Ribbon Dental Floss320

Toothbrushes320

The Prophylactic Lesson322

The Care of the Teeth Card322

KEEPING BUSY325

The Waiting List325

＂Standing Room Only，＂326

The Cotton Exchange328

CLEANLINESS330

The Drinking Glass330

Asepsis330

Surgical Cleanliness330

Linen331

Sterilization331

Formaldehyde331

Aseptic Furniture332

Hospital Furniture332

Asepsis in a Dental Office332

Comb and Brush335

MISCELLANEOUS337

Reading－Writing337

Idle Hours338

Unreliability339

Bridgework342

Atmosphere342

Loya′ty343

Good Judgment347

The Country Dentist351

Luxury354

Willingness354

Delivering the Goods354

Cavity Preparation Under＂Local＂358

Honesty Is the Best Policy361

The Alleviation of Pain363

Morson＇s Kreosote370

The Commercial Dental Laboratory375

Technie377

Restoratives377

The Cold-Blooded Dentist380

The Clinical Thermometer381

A One Man Office393

The Saliva Tube398

The Dental Nurse400

Extravagance，Economy，Waste402

To Remove Iodin Stains from Linen404

Work418

The Advertising Dentist440

Confidence442

Cleanliness446

Knowledge448

The Dentist in the White Suit448

Thoroughness448

Courtesy－Good Manners460

Encouragement462

Discouragement464

The Annual Inventory466

Christmas Cards471

Book Plate474

The Guest Book475

The Scrap Book475

Correspondence480

The Dental Engine483

Electric Fans483

Electric Lathe484

Copper Tubing484

Telescopic Tubing484

Flat Brass Strips484

Square Brass Tubing484

Imperial Couplings484

Tools484

Catalogs488

Advertisements488

USEFUL INFORMATION495