图书介绍
工商管理英语教程PDF|Epub|txt|kindle电子书版本网盘下载
- 张初愚编著 著
- 出版社： 西安：西安交通大学出版社
- ISBN：9787560530888
- 出版时间：2009
- 标注页数：339页
- 文件大小：38MB
- 文件页数：351页
- 主题词：企业管理－英语－高等学校－教材
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图书目录
Unit 1 What is a Manager?1
Additional reading What is Management?8
Unit 2 Levels of Management11
Additional reading What It Takes to Be a Great Manager19
Unit 3 Management—a Dynamic Process24
Additional reading A Changing Workforce:Older and More Diverse31
Unit 4 Ten Principles of Economics（Part Ⅰ）34
Additional reading Supply and Demand42
Unit 5 Ten Principles of Economics（Part Ⅱ）45
Additional reading National Income Accounts53
Unit 6 Planning57
Additional reading Overview of Goals and Plans66
Unit 7 Organizing71
Additional reading Departmentalization81
Unit 8 Leading（Part Ⅰ）85
Additional reading Leading（Part Ⅱ）93
Unit 9 The Basic Structure and Objectives of the Control Process98
Additional reading Budget and Financial Controls105
Unit 10 The Business Presentation111
Additional reading Types of Presentations and Five Propositions about Presentations123
Unit 11 Forms of Business Enterprise127
Additional reading Categorize a Company by Industry Sector139
Unit 12 The Role of Services in an Economy143
Additional reading Management Challenges153
Unit 13 The World of Retailing157
Additional reading Developing a Retail Strategy168
Unit 14 The Role of Marketing Research in Decision Making172
Additional reading The Nature of Marketing183
Unit 15 Human Resource Management and Competitive Advantage186
Additional reading The Industrial Relations System196
Unit 16 Entrepreneurs:The Energizers of Small Business200
Additional reading Characteristics of Entrepreneurs211
Unit 17 Business Ethics216
Additional reading Manifestations of Ethical Dilemmas229
Unit 18 The Job Interview234
Additional reading Preparing Your Resume246
Appendix Ⅰ Reference Translation of the Main Texts250
Appendix Ⅱ Key to the Exercises295
Appendix Ⅲ Tapescripts311
Appendix Ⅳ Glossary329