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当代商务英语综合教程 3 学生用书PDF|Epub|txt|kindle电子书版本网盘下载

当代商务英语综合教程 3 学生用书
  • 吕乐本册主编 著
  • 出版社： 上海：华东师范大学出版社
  • ISBN：9787561761717
  • 出版时间：2008
  • 标注页数：229页
  • 文件大小：56MB
  • 文件页数：243页
  • 主题词：商务－英语－高等学校：技术学校－教材

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图书目录

Unit1

Text A Spotlight on Copenhagen1

Language in Use7

Text B Lenovo Steps Out Onto Global Stage10

Unit2

Text A A Coke and a Smile13

Language in Use20

Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales22

Unit3

Text A The Rich Man and the Poor Man26

Language in Use32

Text B Look up!Big Bucks in Billboards36

Unit4

Text A The Power of a Blue Box40

Language in Use47

Text B China's Commercial Ties with EU50

Unit5

Text A The Value of Time54

Language in Use61

Text B How Could Huawei Realize Its Great Leap Forward?64

Unit6

Text A Delight68

Language in Use74

Text B How to Organize Your Business78

Unit7

Text A Only Children:Finding the Middle Ground Between Lonely and Lionized81

Language in Use88

Text B Planning a Positive Cash Flow91

Unit8

Text A British Pub Culture94

Language in Use100

Text B Competitive Strategy and Change Management103

Unit9

Text A Home106

Language in Use112

Text B Three-point Turn—Hyundai in America115

Unit10

Text A My Bank Account118

Language in Use124

Text B Lessons from the Enron Scandal127

Unit11

Text A Leave Your Hat On,but Lose the Jeans131

Language in Use139

Text B The Internet Changes Rules of Game143

Unit12

Text A One Man Talking147

Language in Use155

Text B Franchising Pros and Cons:Is Franchising Right for You?158

Unit13

Text A Heard on the Street163

Language in Use171

Text B Creating a High Performance Culture—Breathe in and out174

Unit14

Text A I Know Why the Caged Bird Sings178

Language in Use185

Text B The Culture of Collaboration:Building Bridges for Success188

Unit15

Text A Flowers in the Sky193

Language in Use200

Text B The Truth Behind the Tagline of KFC203

Unit16

Text A Black Horse207

Language in Use215

Text B What is"Lean"about Product Development?218

Appendix222

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