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时尚英语主题阅读 商务英语篇PDF|Epub|txt|kindle电子书版本网盘下载
- 翁云凯主编 著
- 出版社： 北京：中国石化出版社
- ISBN：780229097X
- 出版时间：2007
- 标注页数：322页
- 文件大小：27MB
- 文件页数：334页
- 主题词：英语－语言读物
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图书目录
1．WTO世贸组织1
2．Merger and Acquisition合并和收购活动2
3．Globalization全球化4
4．Business Letter Writing商务书信的撰写6
5．An Offer Without Engagement无约束力的报盘8
6．Confirming An Order确认订货10
7．The Container Service集装箱业务11
8．Documents Against Payment(D/P)付款交单13
9．Documents Against Acceptance(D/A)承兑交单14
10．Britain Squeezes Juice Deal Out Of EC英国巧榨欧共体橙汁15
11．Special Drawing Rights特别提款权17
12．International Trade and The Theory of Comparative Ad-vantage国际贸易和比较成本论19
13．International Marketing Research and Steps国际营销调研及步骤21
14．What Is E-Commerce?什么是电子商务29
15．No One Story Fits All of Asia?没有一条能适用于全亚洲的规则？34
16．Competition and Cooperation竞争与合作38
17．Asset and Cash Flow Management资产和现金流动管理44
18．Benefits and High price of Globalizing Economy经济全球化的好处和代价48
19．Who owns Company's Stock?谁能持有公司股票？52
20．The Pattern of Problem Solving in Business商业决策模式56
21．HR 400 Bill HR 400法案59
22．Receiving Guest接待顾客62
23．What Is Inquiry?什么是询盘？68
24．Negotiation协商价格74
25．Customer Relationship Management客户关系管理78
26．International Business and Cross-cultural Communication国际商业和跨文化交流82
27．Pol icy of Nonintervention of Governments政府的不干涉政策84
28．Administration of the Trade Regime(1)贸易制度的实施（1）88
29．Administration of the Trade Regime(2)贸易制度的实施（2）91
30．Recession Results in Cuts—Haircuts货币贬值政府削减进口商品逼上梁山国人“削减”头发94
31．Online Transaction网上交易96
32．Nike Purchasing Converse for $ 305 Million耐克斥资3.05亿美元收购匡威98
33．Myths About the Internet因特网之谜100
34．Country's Capacity to Produce Wealth国家创造财富的能力105
35．Google Leading Role of Internet网络业的龙头108
36．Essential to Open a French Bank有必要开一个法国账户111
37．System of Banking Secrecy and Numbered Accounts of Swiss Banks瑞士银行的保密系统和记账单113
38．Consumers and Their Motives消费者和消费动机116
39．Employers'Influence on the Earnings雇主对收入的影响119
40．The Definition of"Price"“价格”的定义122
41．Top-Earning Fictional Characters最赚钱的虚拟人物124
42．Motorola to Invest Billions in Booming China Market摩托罗拉拟向欣欣向荣的中国市场投资数十亿130
43．Mutton on the Menu at India's McDonald's印度麦当劳：牛肉换羊肉132
44．The History of P&G宝洁公司的历史134
45．Brand It Like Beckham像贝克汉姆一样造势137
46．What keeps U.S.Brands Aloft?美国品牌成功的秘诀141
47．To Be Rich你应该致富144
48．Spy Satellites of a Different Sort另类“间谍”卫星146
49．The History of Nokia诺基亚的发展史148
50．Refrigerator And Oven in One冰火相容其乐无穷150
51．Nokia's Camera-Mobile Phone诺基亚7650152
52．The Wal-Mart Story沃尔玛的传奇153
53．Do You Know Joe Girard?你知道乔·吉拉德吗？157
54．Airline Jobs Lose Luster“飞”不起来的航空业159
55．Are They Worth It?他们值得你拥有吗？161
56．Oprah Gets on Forbes欧普拉跻身“福布斯”163
57．Is it Unethical To Purposely Distort Information故意歪曲信息道德吗？164
58．Theaters Going Digital影院进入数字化时代167
59．What Characteristics Should Entrepreneurs Possess?企业家应该具备什么素质？169
60．Brand Value品牌价值171
61．Apple Goal:Easy Access To Interent苹果公司的目标：轻松入网173
62．Upside Down Pyramid:American Style of Management倒过来的金字塔：美国式企业管理方法175
63．Telephone电话177
64．How to Seek Jobs?怎样求职？179
65．Advertisement广告183
66．Mercedes and Benz梅塞德斯和奔驰187
67．Chile's Tourist Sector智利旅游业190
68．Marketing and Sales销售和减价出售195
69．The War for Talent天才雇员争夺战199
70．How to Harness New Technologies怎样利用新技术203
71．Preparing a Good Resume准备一份好的简历206
72．How to Succeed in Applying for a Job?怎样在申请工作中获得成功？210
73．Telemedicine远程医学215
74．"Lemons"in Used Car Market旧汽车市场的蹩脚货217
75．David Jones and His Salary大卫·琼斯和他的薪金219
76．Packaging包装221
77．Brands品牌224
78．Online Selling网上销售227
79．Digital Wallets数字钱夹230
80．Internet Explorer 6 IE6234
81．Virtual Enterprise虚拟企业239
82．Insurance保险241
83．Marketing营销245
84．Financial Planner理财顾问250
85．Managing the Business Enterprise管理企业254
86．Microsoft Monopolistic Abuses微软垄断性恶意竞争257
87．E-Business电子商务261
88．Travelers Debate Value of Business-Class Rooms旅行者对商务客房价值的对话266
89．Web Ads Getting"In Your Face"网络广告扑面而来271
90．Ideas about Equality平等思想276
91．Acer's Approach:Employee Investors宏碁策略：雇员持股279
92．Different Corporate Cultures不同的企业文化286
93．What Should Boards Do When in Trouble处于困境时，董事会何去何从？290
94．Teenager hopes his firm will become another Microsoft少年经理梦想他的公司成为第二个微软293
95．Hotel Management:A Five-Star Career旅店管理：五星级的职业297
96．Over-capacity in the Car Business汽车业生产能力过剩303
97．Securities Markets证券市场307
98．Outstanding Cultural Diversity Programs多元文化连着我和你312
99．Business Law商法317