图书介绍
国际商务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 张中强著 著
- 出版社： 上海：上海财经大学出版社
- ISBN：9787564207069
- 出版时间：2010
- 标注页数：274页
- 文件大小：163MB
- 文件页数：284页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Unit One INTERNATIONAL BUSINESS1
1.1 What Is Intemational Business?1
1.2 The Scope of International Business Activities4
1.3 Commercial Risk7
1.4 Commercial Credit7
1.5 International Business Management9
1.6 A Brief Introduction to WTO10
EXERCISES15
Unit Two INTERNATIONAL TRADE17
2.1 Introduction17
2.2 Business Preparatory Work23
2.3 Business Negotiation and Establishment of Contract25
2.4 Export and Import Documentation26
2.5 The Performance of an Export Contract36
EXERCISES42
Unit Three BUSINESS NEGOTIATION44
3.1 Overview of Business Negotiation44
3.2 The Principles of Business Negotiation46
3.3 Preparation for Negotiation48
3.4 General Procedures in Business Negotiation59
3.5 Negotiation Strategies and Tactics66
3.6 Language for Negotiation69
3.7 Cultural Influence on Negotiation72
EXERCISES79
Unit Four INTERNATIONAL TRADE TERMS81
4.1 Definition of International Trade Terms81
4.2 The Role of International Trade Terms82
4.3 International Rules and Practices on Trade Terms83
4.4 Ways to Select a Price Trade95
EXERCISES96
Unit Five PRICING PRINCIPLES111
5.1 How to Determine the Price for Imports and Exports?111
5.2 Selection of Money of Account115
5.3 Commission and Discount117
5.4 Pricing Strategies and the Clause of Price117
EXERCISES119
Unit Six INTERNATIONAL TRANSPORTATION121
6.1 Major Modes and the Choice of Mode121
6.2 Major Shipping Document—Bill of Lading125
6.3 Other Shipping Documents134
6.4 Perils and Losses138
6.5 Marine Insurance Clauses140
6.6 Ocean Marine Cargo Clause of CIC141
6.7 Import and Export Cargo Insurance Practices in China144
6.8 Shipping Clause and Insurance Clause in the Sales Contract145
EXERCISES151
Unit Seven MARKETING153
7.1 What Is Marketing?153
7.2 Marketing Orientations154
7.3 The Nature of Marketing156
7.4 Domestic Marketing and International Marketing157
7.5 The Marketing Mix158
7.6 Marketing Environment161
7.7 Market163
7.8 Marketing Strategy167
7.9 Marketing Research170
7.10 Understanding Consumer Behaviour177
EXERCISES181
Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT183
8.1 Introduction183
8.2 Credit Instrument—Bill of Exchange189
8.3 Credit Instruments—Promissory Note and Cheque200
8.4 Documents—Documentary Bill,Commercial Invoice,Packing List and Insurance Policy208
EXERCISES213
Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT215
9.1 Introduction215
9.2 Remittance218
9.3 Collection222
9.4 International Factoring and Forfeiting233
9.5 Letter of Credit241
9.6 Letter of Guarantee and Stand-by Credit253
EXERCISES259
Unit Ten BUSINESS LETTERS261
10.1 Establishing Business Relations261
10.2 Inquiry Letter263
10.3 Offers,Counter-offers and Declining Offers264
10.4 Order and Order Acceptance267
10.5 Complaints and Claims269
EXERCISES272
References274