图书介绍
实用商贸英语项目化教程PDF|Epub|txt|kindle电子书版本网盘下载
- 崔红梅，马亚丽，刘秀娥主编；金明副主编 著
- 出版社： 上海：上海交通大学出版社
- ISBN：9787313116284
- 出版时间：2014
- 标注页数：145页
- 文件大小：17MB
- 文件页数：153页
- 主题词：商务－英语－高等职业教育－教材
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图书目录
Unit 1 Job Interview1
A Job Interview2
A Job Advertisement4
A Cover Letter5
Resume7
Unit 2 Office Work11
Answering a Phone Call12
Asking for a Leave13
Equal Work，Unequal Pay14
Leaving Note17
Unit 3 Business Trip19
In the Hotel21
Airplane Ticket24
Questionnaires26
Unit 4 Client Reception29
Welcoming the Guest at the Airport30
Entertaining Clients at a Welcoming Party31
Invitation34
Unit 5 Brand and Marketing37
Marketing Strategy37
Viral Marketing39
Marketing Re-mix40
Advertisement43
Unit 6 Enquiry and Offer46
Making an Enquiry and an Offer46
An Enquiry Letter and an Offer Letter48
Fax51
Unit 7 Counteroffer and Order54
Bargain on Price54
Placing an Order56
An Order Letter57
Counteroffer Letter60
Unit 8 Payment63
Making Payment by LC64
Payment Instruments65
Collection Letters69
Unit 9 Packing and Shipment73
Packing Matters75
Advancing Shipment76
Wrap Rage77
Letter of Shipment80
Unit 10 Insurance83
Insurance Practice of PICC84
Insurance Consulting85
How to Get Cargo Insurance87
Letter of Insurance89
Unit 11 Complaints and Settlement92
Accepting a Claim93
Rejecting a Claim94
Dealing with Customer's Complaints96
Letter of Complaints and Claims100
Unit 12 Public Relations103
Arranging a News Conference103
Crisis Public Relations106
Press Release108
Keys111
Appendix Ⅰ Business English Glossary128
Appendix Ⅱ Commercial Invoice137
Appendix Ⅲ Packing List138
Appendix Ⅳ Bill of Lading139
Appendix Ⅴ Insurance Policy141
Appendix Ⅵ Sales Contract143
Reference145