图书介绍
经管英语PDF|Epub|txt|kindle电子书版本网盘下载
- 邱斌主编 著
- 出版社： 南京：东南大学出版社
- ISBN：781050732X
- 出版时间：2001
- 标注页数：216页
- 文件大小：9MB
- 文件页数：223页
- 主题词：经济管理
PDF下载
下载说明
经管英语PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！
（文件页数 要大于 标注页数，上中下等多册电子书除外）
注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具
图书目录
Part One Economics 经济学篇3
Unit 1 Principles of Economics3
Lesson 1 The Fundamentals of Economics3
Lesson 2 Brief Introduction to Macroeconomics12
Unit 2 International Trade23
Lesson 1 The Principle of Comparative Advantage23
Lesson 2 Principles of the Trading System33
Unit 3 Finance43
Lesson 1 The Federal Reserve43
Lesson 2 The Nature of Insurance-What Is Insurance?56
Unit 4 New Economy68
Lesson 1 Youths Dream of Easy,Online Wealth68
Lesson 2 Dot-coms Losing Their Wizards73
Unit 5 China Economy81
Lesson 1 Five-Year Planners Open Up to the People81
Lesson 2 IT in Driving Seat of China＇s Economy85
Part Two Management 管理篇95
Unit 6 Principles of Management95
Lesson 1 Management Defined95
Lesson 2 What Do Managers Do?105
Lesson 1 What is Marketing?114
Unit 7 Marketing:Creating Value for Customers114
Lesson 2 Steps in the Process of Segmentation121
Unit 8 Strategic Management131
Lesson 1 Introduction to Strategy and Strategic Management131
Lesson 2 Vocabulary of Strategic Management139
Unit 9 Human Resource Management149
Lesson 1 Maslow＇s Needs Hierarchy Theory149
Lesson 2 Power157
Lesson 1 The Internationalization Process164
Unit 10 International Management164
Lesson 2 Global Sourcing Strategy:R D,Manufacturing,and Marketing Interfaces171
Part Three Business Communication 商务沟通篇187
Unit 11 Business Writing187
Lesson 1 How to Write a Business Letter187
Lesson 2 How to Write a Résumé193
Unit 12 Job Interview201
Lesson 1 Interviewing for Employment201
Lesson 2 Follow-Up Letters and Other Employment Documents207
后记216