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旅行社管理比较研究 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- 杜江著 著
- 出版社： 北京：旅游教育出版社
- ISBN：9787563718962
- 出版时间：2010
- 标注页数：443页
- 文件大小：7MB
- 文件页数：453页
- 主题词：旅行社－企业管理－对比研究－英文
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图书目录
Chapter 1 The Framework and Methodology of Comparative Study of Travel Services Management1
Section Ⅰ The Rationale to the Comparative Study and Comparative Management1
Section Ⅱ The Theoretic System and Research Methodology of Comparative Economics11
Section Ⅲ The Research System of Comparative Studies on Travel Services18
Summary30
Further Readings31
Chapter 2 A Comparative Study of Fundamental Theories and Concepts of Travel Services32
Section Ⅰ A Camparison of Concepts of Travel Services32
Section Ⅱ A Comparison of the Social Roles and Impacts of Travel Services45
Section Ⅲ A Comparison of Development Concepts of Travel Services56
Summary60
Further Readings62
Chapter 3 A Comparative Study of Historical Development and Evolution Modes of Travel Services64
Section Ⅰ International Historical Development and Evolution Modes of Travel Services64
Section Ⅱ Development and Evolvement Patterns of the Chinese Travel Service Industry78
Summary101
Further Readings103
Chapter 4 A Comparison of the Market Environments of Travel Services104
Section Ⅰ A Comparison of Tourism Development Patterns104
Section Ⅱ A Comparison of the Organizational Structure and Economic Efficiency of Travel Services123
Section Ⅲ A Comparison of Tourist Consumption Patterns137
Summary152
Further Readings154
Chapter 5 A Comparison of the Institutional Environments of Travel Services156
Section Ⅰ A Comparison of Government Regulation Systems in Travel Services156
Section Ⅱ A Comparison of Governmental Administrative Systems in Travel Services166
Section Ⅲ A Comparison of Travel Service Industrial Organization and Their Operation Mechanism186
Summary193
Further Readings195
Chapter 6 A Comparison of Travel Service Distribution Systems and Operation Approaches197
Section Ⅰ A Comparison of Distribution Systems of Travel Services197
Section Ⅱ A Comparison of Travel Service Establishment Forms and Technological Conditions211
Section Ⅲ A Comparison of Travel Service Operation Patterns235
Section Ⅳ The Evolution and Impacts of Travel Services242
Summary246
Further Readings248
Chapter 7 A Comparison of Travel Service Organization Management and Development Patterns250
Section Ⅰ General Theories on the Organization Management of Travel Services250
Section Ⅱ A Comparison of Travel Service Organization Charts261
Section Ⅲ A Comparison of Typical Development Models of Travel Services272
Summary290
Further Readings291
Chapter 8 A Comparison of Marketing Managements of Travel Services292
Section Ⅰ A Comparison of Travel Services'Brands and Distribution Channels292
Section Ⅱ A Comparison of Travel Distribution Systems306
Section Ⅲ Marketing and Pricing Strategies of Travel Services317
Section Ⅳ A Comparison of Product and Pricing Strategies of Travel Services320
Summary333
Further Readings336
Chapter 9 A Comparison of Travel Service Reception Managements337
Section Ⅰ The Reception Operation Process of Travel Services337
Section Ⅱ A Comparison of Travel Services'Reception Managements344
Section Ⅲ A Comparison of Standardization of Operational Procedures of Travel Services360
Summary370
Further Readings371
Chapter 10 A Comparison of Crisis Managements of Travel Services373
Section Ⅰ An Overview of Crisis Management of Travel Services373
Section Ⅱ A General Analysis of Crisis Influence Mechanism—with the SARS as Example378
Section Ⅲ Establishing a Crisis Management System with Chinese Characteristics for Travel Services385
Section Ⅳ International Organizations in the Industrial Crisis Management System and Their Influences399
Summary404
Further Readings404
Chapter 11 A Comparison of Development Trends of Travel Services Industry406
Section Ⅰ The Development Trend of Euro-American Travel Services Industry406
Section Ⅱ The Main Factors That Influence Chinese Travel Services Industry411
Section Ⅲ The Development Trends of Chinese Travel Services Industry427
Summary441
Further Readings442