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新视界商务英语系列教材 综合商务英语 第3册PDF|Epub|txt|kindle电子书版本网盘下载
- 高伟于，连江 著
- 出版社： 北京：中国人民大学出版社
- ISBN：9787300259017
- 出版时间：2018
- 标注页数：215页
- 文件大小：29MB
- 文件页数：227页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 International Organizations1
Text A Understanding the WTO2
Text B Xi Calls on BRICS to Oppose Protectionism,Lead on Global Issues11
Chinese and International Culture Tour16
Case Study19
Unit 2 Trade Barriers21
Text A The Basics of Tariffs and Trade Barriers22
Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme Poverty30
Chinese and International Culture Tour34
Case Study36
Unit 3 Product Quality39
Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand40
Text B Quality Management System49
Chinese and International Culture Tour53
Case Study55
Unit 4 Business Leadership57
Text A Leadership Styles Around the World58
Text B Ten Traits of Great Business Leaders68
Chinese and International Culture Tour74
Case Study77
Unit 5 Business Teamwork79
Text A Ten Tips for Better Teamwork80
Text B Why Is Teamwork Important in the Workplace？88
Chinese and International Culture Tour92
Case Study94
Unit 6 Business Innovation97
" Text A The Global Innovation Index 2017：The USA,Japan,the UK,China,and India at the Top of Their Income Groups98
Text B Business Model Innovation106
Chinese and International Culture Tour110
Case Study113
Unit 7 Job Satisfaction115
Text A How to Increase Job Satisfaction—The Pride System116
Text B Job Satisfaction124
Chinese and International Culture Tour127
Case Study129
Unit 8 Customer Service131
Text A Customer Relationship Management132
Text B Effective Customer Service Tips for Managers142
Chinese and International Culture Tour146
Case Study148
Unit 9 Business Competition151
Text A Competition Counts：How Consumers Win When Business Compete152
Text B Why Is Competition Important for Growth？160
Chinese and International Culture Tour165
Case Study167
Unit 10 Business Etiquette169
Text A Business Etiquette in the UK170
Text B Twelve Business Etiquette Rules Professionals Need to Know181
Chinese and International Culture Tour185
Case Study187
附录一 Glossary189
附录二 TEM-4（2015-2018）193
TEM-4（2015）193
TEM-4（2016）197
TEM-4（2017）201
TEM-4（2018）205
附录三 References211